Hello, I'm Sehrish Khalid

WordPress Developer. UI/UX Designer. Built on Results.

I build WordPress websites that actually perform, not just look good. GSAP animations that hold attention, WooCommerce stores that convert, ACF systems that scale, and Figma prototypes that kill revision loops.

Let's Talk View My Work
  • Seven years, 500+ projects delivered
  • Clients across Canada, the UK, Australia and Pakistan
  • 90+ PageSpeed, achieved consistently
Portrait · 4:5
54 → 91PageSpeed score
+25%Revenue in 60 days

Trusted by teams and founders worldwide

  • Affinity Life
  • GreenTech FS
  • The Fractionals
  • Property Sights
  • Lisbon Yacht
  • IT Guy PK
Portrait · 4:5

About

One developer. Five disciplines. Zero hand-offs.

I’m Sehrish Khalid, a senior WordPress developer and UI/UX designer who handles the entire build. Strategy, design, development, animation, and SEO all come from one person, so you work with one accountable expert instead of a fragmented team that never talks to each other.

Over seven years I’ve shipped 500+ projects for clients in Canada, the UK, Australia, and Pakistan. My edge is a rare combination: Figma-first UI/UX design, Bricks Builder and Elementor development, GSAP animation, ACF architecture, and technical SEO. That mix gets work approved around 40% faster and launched without the usual back and forth.

7 YearsOf hands-on WordPress and UI/UX experience
90+PageSpeed, achieved consistently
“I do not just build websites. I build measurable results that move the business forward.”

Services

One expert. Every service your website will ever need.

From Figma prototype to WordPress build, animation, WooCommerce, branding and SEO, handled end to end by one senior developer.

  • WordPress Development

    Custom WordPress sites built to your exact spec, not forced into a bloated template. Hello Elementor for speed, Bricks Builder for pixel-level control.

    WordPress Development

    Hello Theme · Elementor · Bricks Builder

  • WooCommerce Development

    Your store isn't a product list, it's a revenue engine. Clear product pages, low-friction checkout, and gateways that work anywhere.

    Average 25% revenue lift within 60 days of launch.

    WooCommerce · Stripe · CRO

  • GSAP & SVG Animation

    Good animation isn't decoration, it's what keeps people scrolling. Scroll-triggered reveals, text that animates in, SVG paths that draw themselves.

    Purposeful animation drives around 30% longer sessions.

    GSAP · ScrollTrigger · SVG

  • ACF Custom Field Systems

    Advanced Custom Fields turns WordPress into a proper content system that works like custom software, all editable by your team without code.

    ACF Custom Field Systems

    ACF Pro · Custom Post Types · Dynamic Templates

  • UI/UX Design (Figma)

    Good design saves money before a line of code is written. High-fidelity Figma prototypes let you experience the site before it's built.

    Figma-first process cuts approval time by around 40%.

    Figma · Adobe XD · Prototyping

  • Branding & Graphic Design

    A strong brand builds trust before anyone reads a word. Identities that stay consistent from website to business card to social feed.

    Branding & Graphic Design

    Illustrator · Photoshop · Brand Kits

  • WordPress Speed & SEO

    Speed is a ranking factor and a revenue factor. I rebuild performance from the ground up and pair it with the technical SEO that gets you…

    35% average faster loads. One project went 54 to 91.

    Core Web Vitals · WP Rocket · Rank Math

  • AI-Powered Design & Workflow

    AI doesn't replace a skilled designer, it lets one deliver more, faster. Claude for content structure and technical documentation, Midjourney for visual concepting, UX Pilot and…

    Premium work in a shorter timeline, with no jump in cost.

    Claude · Midjourney · UX Pilot · Stitch

How I work

My Process. Clear, Fast, and Results-Driven.

Six steps from initial brief to live website. No surprises. No scope creep. Just clear communication and consistent delivery.

  1. 01

    Discovery & Strategy

    Every project starts here. I study your business model, target audience, and competitive landscape. We define project goals, site architecture, and measurable KPIs before any design begins. This prevents expensive changes later and ensures every decision serves a business purpose.

    Research · Competitor Analysis · SEO Audit · Google Analytics

  2. 02

    Figma Prototype

    I design high-fidelity Figma prototypes showing every page, interaction, and animation. You can click through the prototype as if it were a live website. Clients approve at this stage 40% faster because there are zero surprises during development.

    Figma · Adobe XD · Midjourney · AI Content Structure

  3. 03

    WordPress Build

    Hello Elementor as the base theme, the fastest WordPress theme available, made by Elementor themselves. Bricks Builder for advanced custom layouts that require pixel-level control. ACF Pro for dynamic content architecture. WooCommerce for full e-commerce. Clean, semantic HTML throughout.

    Hello Theme · Elementor Pro · Bricks Builder · ACF Pro · WooCommerce

  4. 04

    GSAP Animation Layer

    Once the structure is complete, I add a custom GSAP animation layer via a dedicated JavaScript file, with zero plugins and zero conflicts. ScrollTrigger reveals, 3D transforms, text stagger, SVG path drawing, and subtle cursor interactions. Every animation is purposeful and performance-tested.

    GSAP · ScrollTrigger · Vanilla JS · SVG · CSS3 Transforms

  5. 05

    Speed & SEO Optimisation

    Performance is built in from the start, not bolted on at the end. WebP conversion, lazy loading, critical CSS, caching, Rank Math Pro technical SEO, schema markup, and sitemap submission. Target: 90+ PageSpeed, achieved consistently, including a documented jump from 54 to 91 on a live project.

    WP Rocket · Rank Math Pro · PageSpeed Insights · Core Web Vitals

  6. 06

    Launch & Handover

    Cross-browser and cross-device testing on real devices. Final QA on all animations, forms, links, and checkout flows. Google Analytics 4 and Search Console setup. A clean handover document with credentials, plugin list, and a usage guide. Post-launch support is included in every package.

    Google Analytics 4 · Search Console · Cross-device Testing

Featured Case Study

A WooCommerce rebuild that moved real revenue.

  • 4Shop categories
  • K-BeautyProduct focus
  • WooCommercePlatform

Read the case study

Featured Work

Projects with outcomes attached.

01 / 09

View All Projects

FAQs

Frequently Asked Questions

Do you work with international clients?

Yes. The majority of my clients are based in Canada, the UK, and Australia. I work in UTC-friendly hours and respond within 24 hours to every enquiry. All project communication is in English.

How long does a project take?

A Starter project typically takes 7–10 days. A Pro project takes 3–4 weeks. A Premium project takes 5–7 weeks. Timelines are agreed in writing before any work begins.

Do you use page builders or code from scratch?

Both — depending on what's right for the project. Hello Elementor with Elementor Pro is the fastest, most maintainable approach for most sites. Bricks Builder gives me pixel-level control for complex custom layouts. GSAP animations are always added as custom vanilla JavaScript — never via a plugin.

Can you take over an existing WordPress website?

Yes. I regularly audit, fix, and redesign existing WordPress websites, including WooCommerce stores, ACF-powered platforms, and Elementor builds. I will do a free site audit before proposing any work.

What makes you different from other WordPress developers?

Three things. First, I combine development, UI/UX design, animation, branding, and SEO — you deal with one person instead of a team. Second, I have delivered quantified results: 35% faster page loads, 25% revenue increases, 40% faster client approvals. Third, my GSAP + Bricks Builder + ACF combination is rare globally — not just in Pakistan.

Do you offer ongoing support?

Yes. Monthly maintenance plans start at $80/month and cover plugin updates, security monitoring, performance checks, and up to 1 hour of content changes per month.

Ready to build something that performs?

Tell me about your project and I'll tell you exactly how I'd approach it. Free 30-minute consultation, and I reply within 24 hours.

Let's Talk